Conceptual Models

Conceptual Models 2001, Salon Satellite, Milan Furniture Fair
Performed at the Milan Furniture Fair in 2001 Conceptual Models proposes a methodology for conceiving families of diverse objects and things, which, although have different applications in the world are related and unified by the means of a shared volume. This work is speculative, it suggests for example that a chair, table, bag, coffee plunger and a hairbrush could all be generated from the one voluminous pattern. The platform for the performance developed out of LeAmon’s interest in the branding of lifestyle products where disparate objects from numerous manufacturers come together to form an image of a single company. In the absence of branding LeAmon asks; how is a car related to a chair and chair to a bag?
















